Social Media Marketing to Grow Your Business
Today, harnessing the power of social media is a must if you want to grow your business and grow your brand. From Instagram posts to Facebook announcements, there is no end to the new opportunities that carefully executed social media campaigns can bring. Social media marketing is about communicating with your target audience and creating a solution to their problems.
In our experience, here are the top ten tips that can help any business looking to expand their social media presence and grow their business:
Develop a Strategic Plan
Social media marketing must be executed with a strategy that is meant to accomplish your specific goals. The best plan is to develop social media engagement; this includes how frequently you are going to produce new content and what responses you are hoping to get. Do not overdo your sales pitch, try to gain the trust of your audience.
Use All Social Media Networks
You may have a social network that you prefer over the rest, but it doesn’t mean that your followers feel the same way. If you want to be successful with social media, then you need to post across all networks. This means having and maintaining an account with all of the big social media sites, including Twitter, LinkedIn, Facebook and Instagram.
Optimize Content for Different Platforms
Maintaining accounts across all of the major social media platforms doesn’t mean posting the same thing on four different sites every day. It means formatting your content so it fits specifically purpose of each platform. You need photos for Instagram, long posts for LinkedIn, videos and memes for Facebook and short and snappy announcements for Twitter. All of your posts should be different, even if they are delivering the same message.
Social Media to Amplify Existing Marketing Efforts
You’re going to have business and marketing plans outside of your social media campaign. After all, a successful marketing plan is varied and robust. A solid social media plan only adds to your efforts and makes them more successful. It’s an affordable, yet greatly under-utilized platform that can help with virtually every aspect of your marketing plan — and something that you need to start using now.
Spark the Interest of Potential Customers
Monitor and update your social media accounts regularly. This will make sure you do not miss comments and even complaints about your business. Timely responses are necessary to lower the chances of ruining customer relationships. Always respond to any comments, negative or positive. Try attracting your customers’ attention by using visuals, such as beautiful or funny photos. You can also look for the latest object of your customers’ affection by searching for #hashtags, Facebook posts, or tweets.
Align Your Content with Company Message
When it comes to building a strong social media presence, getting likes and follows is great. However, it’s about more than just the number of responses each of your posts get. You may be tempted to deliver a post that simply gets a lot of attention, but that will do nothing for your brand if you don’t make sure that the content aligns with your message. Everything needs to fit within your brand identity and promote what it is that you’re trying to say to the world.
When it comes to your posts, your message and how frequently you use social media, keep consistency in mind. It is truly the key to success with any social media campaign. Make a plan for what you’re going to post and how often you’re going to post, and stick with it. This should ideally be a few times a day or a week, depending on your goals and your following. You can’t go from posting once a month to five times a day and then back and expect to have an engaged following.
Blog, Blog, Blog!
Posting content is another way on how social media can grow your business. Blogging is a proven effective tool in social media marketing. Companies that blog regularly see a 62% increase in traffic to their website. Your blog serves as your home base with your Facebook, Twitter, and other social media sites serving as feeders that bring traffic to your blog. Every new blog brings new sales and traffic opportunities. The typical consumer behavior is to read about 10 blogs before making a buying decision. Always have fresh content on your blog.
Avoid the Hard Sell
Do not abuse the social media sites as your avenue for selling. Instead, focus more on engaging your followers. Do not bombard them with calls to action. You don’t want them to stop following you.
Engage through Social Media
If you’re on social media, be prepared to engage with your followers. This means starting conversations, responding to questions, and being friends with your customers online. Use it to forge relationships.
Whatever social media outlet becomes popular over the years, one thing is for sure – social media marketing will always be useful to businesses and marketers. You should know how social media can help grow your business.