7 Tips to Improve Your Social Media Presence
Social Media, we all know it, most of us love it, and we know how truly useful it can be when it comes to marketing your business… when done properly. While there’s really no “wrong way” to have a social media marketing campaign (other than not having one at all), there are several habits and tricks you can use to boost your social reach and improve your social media presence.
Jumping into social media marketing full force is often a satisfying experience. Setting up accounts, choosing pictures, finding that perfect screen name can all be highly gratifying experiences. But, now that you have all of these social media accounts, what do you do with them? Before starting any marketing campaign, including social media, it’s best to know what your goals are. Why do you want to try social media? Do you want to increase awareness of your company and products? Increase traffic to your website? Boost sales? Promote a discount or sale? Before that initial jump into the social media fray, know what you’re trying to accomplish, then research how certain social networks have benefited other companies with similar goals. Because….
When starting a social media marketing campaign, it’s tempting to think “more social sites = more people who see our content”. This is not always true. More people may see your posts, but are they the right people? Part of having a goal for social media marketing is knowing your target audience and where they virtually hang out. Do a little research and choose a few social networks that will work best for your business. Managing social networks takes time and trying to juggle too many can take too much time. Limit your accounts to the ones that will be the most beneficial to you and your company.
Now that you’ve made your plan and chosen your social networks, it’s time to post! But what do you post? Well, upcoming events, promotions and sales, videos, cat pictures (because everyone on the internet loves cats!), memes, and anything else you could think of to share! But beware of the frequency of your posting. Spamming your followers and constantly posting unimportant or unrelated content can result in people “unliking” your page or no longer wanting to follow it. In the world of social media marketing, quality is better than quantity. Not to say that people don’t love a good cat picture, but people don’t follow a company page to see cats. They follow it for information about your business, updates on what you’re doing, sales and promotions, company blogs and maybe even news about the industry that company is in. Stick with content that is relevant to your followers and that relates back to your company. Post consistently, but not constantly.
Now, there comes a time in every social media marketer’s life where they sit down at their computer to write some content for their page and… nothing comes to mind. The company doesn’t have any promotions or events coming up, there’s no interesting news in the industry for that day, and posting that cat picture is looking mighty tempting. Have no fear, just look back at what you’ve already posted and see what people really engaged with, what had lots of likes, shares, retweets or comments and share it again! As long as the information in the post is still accurate, go ahead and share it again. Tip #3 may make it seem like all content has to be fresh and new, but it’s definitely good to post highly liked or shared posts rather than posting nothing at all, especially if your content is posted at consistent and predictable intervals.
5. Be Wary of “Trends”
Social media is all about what’s “trending”. Sometimes, things get popular on social media networks and it may seem like a logical idea to jump on that bandwagon as well. However, it’s good to remember that, first, trends come and go, and second, that what’s popular may not be what’s best for your company. Don’t hop on that bandwagon just for the sake of it; make sure it actually makes sense for what you’re trying to accomplish.
When making posts on social media, many people have found that posting an image to accompany the words can increase likes and shares, ensuring that more people see your content. Infographics, or images with information in them, can be especially helpful on social networks like Twitter where you have a very limited work count per post.
Grammar is an important part of any written communication. Having good grammar presents a professional and intelligent manner that shows people you are serious and that you take time to do things right. Avoid text or internet “lingo” and acronyms. Reread the content you write and have someone else proofread it before you post it for all to see. A second set of eyes can really make a difference in catching those little mistakes that make a huge difference.
Social media has become a necessary marketing platform in today’s technological and always connected world. Doing your research, knowing your audience and being diligent about your posts can give your business a strong social media presence which will help in achieving the goals you set for your marketing campaign. I think that’s something we all like.