How a Client Web Portal Can Improve Customer Experience
In today’s world, customers are always on the go and always connected. With the adoption of smartphones and on-demand services, customers are looking more for ways to interact with businesses when it’s convenient for them. Businesses across all industries have found benefits in building deeper relationships with their customers by providing tools that allows customers the freedom to interact when and how they choose. A client web portal is provided by a company, built with client portal software, which gives clients the ability to login and access information, files, and services online. Here we have outlined a few of the ways a client portal can improve your customers’ experience with your firm.
Convenience of Self Service
One of the most obvious benefits of providing a client web portal for your clients to use is the convenience of self-service. Should a person need to update their payment information, address, or wish to view their payment history with your business, customers can enjoy the freedom of doing this when it’s convenient for them. In addition to this, these common tasks reduce the demands on customer service, so such representatives can focus on more unique incidents should they arise.
Improved Customer Service
Customers expect to be able to quickly find the information they need about your company’s products or services online. Providing them with access via a client web portal helps clients know exactly where to go to find necessary information – even when they’re on the go. About 75 percent of customers believe that companies should have answers to common questions available via smartphone. Customers who find the information they want in a timely manner are happy – and as you know, happy customers mean repeat business, possible referrals and better company performance.
Your client portal could offer more than document delivery. Think of it as a gateway to a variety of services that you are providing to improve their customer experience. Customers log into this one-stop-shop when they need to understand a project’s status: Is it running behind? Where is it from a budget perspective? What was the most recent deliverable? Giving your customers a dashboard with project key performance indicators is a great way to keep them up to date and engaged.
Lower Labor Costs
When your customers can find information online, it decreases their need to call your support staff. Which reduces the number of phone calls to your company’s service center, helping to lower related labor costs and improving efficiency.
Ready to learn how a customer portal can improve your company’s level of service? Find out more about DocuWrx Client Portals today by clicking here.